Part 11 – The Deceptive World of Mr El Mouelhy

Part 11 – The Deceptive World of Mr El Mouelhy

Competition amongst Australia’s halal certifiers is hot and getting hotter. There are 33 known certifiers in a country of fewer than 500,000 Muslims – a relatively small halal market. Many Muslims in Australia don’t strictly observe halal going by chats I’ve had with Muslim shop owners.

One shop owner tells me he doesn’t strictly follow halal anway and neither do his Muslim customers.

Halal Certification was originally intended for Australian red meat exports. Our abattoirs are now 100% halal certified. We all eat halal slaughtered meat. But there are only so many abattoirs to go round before before a halal certifier runs out of “customers”.

Competing for tight market share means certifiers must chase business everywhere and anywhere, resulting in hundreds of supermarket items, restaurants, takeaways, cosmetics, pharmaceuticals, cleaning products, packaging tins, plastic containers, toothpicks, Easter eggs, pet food, transport, clothing, pretty much everything no matter how ridiculous is being added to the list of targets.

The ever widening halal market attracts ever more competing certifiers. More players means casting the net as far and wide as commercially possible.

Mr Mohammed El Mouelhy of Halal Certification Authority Pty Ltd (I can’t escape this guy, anywhere) is now expanding abroad to grow his halal certification business.

Our red meat exporters must be halal certified by genuine Islamic bodies that are recognised globally. For example, the Islamic Coordinating Council of Australia (ICCA) and the Supreme Islamic Council of Halal Meat In Australia (SICHMA) certify halal produce to our largest Islamic trading partners; Indonesia, Malaysia, Saudi Arabia, Singapore, United Arab Emirates and Qatar.

The Australian Federation of Islamic Councils (AFIC) halal certifies exports to all these markets except Malaysia. Others like the Perth and Adelaide mosques certify at least one of these markets.

But what happens if you are not recognised by our leading Islamic halal exporting markets because they have realised you are not who you say you are? You’re a fake. Then your business is doomed – or you could look elsewhere for a new market.
So you set up overseas and target the infidel ignoramuses running restaurants and takeaways, say in London, Beijing, Chile or Mexico.

On December 4, 2014, Mr El Mouelhy posted this online:
“I am only one Muslim that brings $10 billion a year to this country and am criticised by a housewife that brings dole bludgers! What travesty!” (Now, that’s an untrue and defamatory statement if I ever saw one and is aimed squarely at Kirralie Smith of Halal Choices.)

Mr El-Mouelhy, also claims on another website, in a letter signed by him as ‘Chairman’, “Halal Certification Authority Australia (HCAA) generates 8 billion dollars for the economy of this country through exports”.

So let’s have a closer look at Mr El-Mouelhy’s claims.

The Australian Government Department of Agriculture regulates halal certifiers through AQIS (Australian Quarantine and Inspection service)

The Department’s list of ‘Islamic bodies’ accredited for certification of red meat exports has been publicly available via the department’s website. The webpage was removed a few days after this investigation started its daily publication over a week ago. (I’ve kept screenshots.)

The Department lists 21 Islamic halal certifying “bodies” approved for red meat products for export. There are other halal certifiers not listed with the department for red meat exports, but who certify local takeaways, restaurants and local supermarket items.

Red meat is our biggest halal market export.

Mr El Mouelhy’s Halal Certification Authority Pty Ltd is not shown as one of the certifiers for red meat exports to our largest markets, (Indonesia, Malaysia, Saudi Arabia, Singapore, Qatar, and the United Arab Emirates), but is under the minority general category of, “others”.

As our halal trading partners wake up to Mr El Mouelhy’s limited (if any) qualifications, I can’t help but ask the question:

How does this only one Muslim bring “$10 billion (or even $8 billion) a year to this country” if he’s not a red meat halal certifier to our biggest Muslim export markets?

No wonder he doesn’t want anybody to see his books.
He also makes the claim in his international promotional spiel that his business has “80% market share of halal certification in Australia alone”. Really, Mr El Mouelhy, that’s quite remarkable!

No figures are available to verify such a claim and Mr El-Mouelhy won’t open his accounts to prove it, so he can make up whatever unaccountable, grandstanding, nonsense claim he likes.

With limited qualifications (he is not an Islamic scholar nor food scientist) business growth requires overseas expansion to virgin countries not yet awake to Mr El Mouelhy.

On December 4, 2014 he posted :
“Presently I am travelling to several South American countries to introduce Halal Certification so these countries can enter the lucrative Halal market which is worth USD3.6 Billion.

“South America has so much potential and the Halal Dollar can increase prosperity.

“The Government officials I have spoken to so far are very enthusiastic, also the industry is very keen.”

Recently, Mr El Mouelhy has been making trips to China, Ireland and Mexico setting up offices in Shanghai, Dublin and Morelos.

In his global expansion he portrays his Sydney based business as an “Islamic body”.

Not so! In truth it’s a private company with himself as the sole director and shareholder.

Under the guise of the “Halal Certification Authority” being an Islamic body, he has registered the website: http://www.halalauthority.org/

He also runs the halal helpline as a .org: www.halalhelpline.org which is designed to direct business to his private company.

The .org is derived from the word “organisation”. The domain extension was created for non-profit organisations, commonly used by schools and communities.

The .com is derived from the word “commercial” for companies and businesses.

For accurate representation of his commercial business activities he should be operating under a .com domain name, although that would risk exposing his company for what it is, and not the “Islamic body” he portrays it to be.

The Pty Ltd has been dropped from his company logo, Halal Certification Authority Pty Ltd while the word “Australia” has been added, thus becoming the “Halal Certification Authority Australia”.

This sleight of hand easily misleads AQIS, consumers, clients, reporters, readers and viewers to assume his private business is some sort of Islamic body authority or government appointed authority. In promotional material he brazenly claims this to be so.

He signs off on his certificates and correspondence as, “Chairman”. Chairman of bloody what, Mr El-Mouelhy?

There is no board of directors of his business. He’s the sole director and shareholder of the business.

Did he take a vote of shareholders and directors (i.e. himself) and win the unanimous vote of, um, …himself?

This self-proclaimed title of “Chairman” is designed to portray the travelling one-man halal circus as some sort of larger and authentic Islamic body! It most certainly is not!

Clearly his business representation is a breach of Section 18 of the Competition and Consumer Act 2010 (formerly Section 52 of the Trade Practices Act of 1974). The legislation prohibits conduct by corporations in trade or commerce, which is misleading or deceptive or is likely to mislead or deceive. Fair trading laws in each state reflect the Commonwealth Act for individuals.

In overseas publications such as Tempo and The Jakarta Post, Mr El Mouelhy is referred to as “The President” of the Halal Certification Authority Australia.

He is no president of any authority except his own private business with a deliberate misleading name. Local media such as SBS TV have recently referred to him as “Chairman”. At most he is Managing Director of a small private company.

In his own marketing blurbs on various websites he states:

1. HCS* is an Islamic body appointed by the Australian Quarantine and Inspection Service (AQIS) according to Federal legislation. (editor: HCA was formerly Halal Certification Services (HCS) Pty Ltd but changed to HCAA– allowing it be falsely perceived as an Islamic “authority”).

2. It is the most authoritative National Islamic body on the application of Islamic dietary laws and the most accessible repository of information on Halal.
(end)

Fact 1: HCS/HCAA is not an Islamic body. Nor has it been appointed by AQIS.

Mr El Mouehly is no Islamic cleric or scholar. So how can this private businessman claim to be, “the most authoritative National Islamic body on the application of Islamic dietary laws”? To put it simply, he can’t! But he does!

Malaysia is the global leader in developing the halal industry and putting forth the highest standards, according to industry leaders. JAKIM (the Malaysian government halal certification authority) does not recognise Mr El Mouelhy nor does it recognise his company as an accredited certifier.

Neither do the MUI Islamic clerics in Indonesia recognise him (our closest and two of our largest halal export markets). Their decision to deny him accreditation was on the basis he is not an Islamic scholar and has no food science qualifications.

Fact 2: In regard to AQIS, halal certifiers are not “appointed” by AQIS, as claimed by Mr El Mouelhy. They must apply for recognition.

An enquiry to AQIS resulted in this prompt reply:

Question: Are certifiers appointed by AQIS or another govt agency, or do they apply needing to meet approved standards?

Answer: Certifiers of halal red meat exports are approved by the Department if they are able to satisfy a number of criteria, including that they have been recognised by an importing country authority as a halal certifier. The government does not have a role in approving halal certifiers for other food exports.

AQIS also referred me to the information on their website showing a condition whereby a halal certifier for red meat exports must be an Islamic organisation. The Department simply lists Mr El Mouelhy’s business in the “others” category.

Halal Certification Authority Pty Ltd is not a “National Islamic body” nor is it an “organisation”, it’s merely a private company for personal profit making the beneficiary, in his own words, “a millionaire”. It’s a complete con.

From AQIS information:

“Only approved Islamic organisations can certify Halal red meat and meat products for export.” (end)

Australian halal regulations reflect other global government requirements – that halal certifiers must be Islamic bodies or organisations. For example in America, halal certification comes under the United States Department of Agriculture’s Food Safety and Inspection Service which states:

“The halal certificate should be issued and signed by the approved and licensed Islamic centre only, and each consignment should be accompanied by a halal certificate showing the date of slaughtering.”

In the halal meat export market, integrity and reputation is everything.

Local Muslim insiders and our international Muslim trading partners are fully aware of Australia’s dysfunction in enforcing our halal certification standards.

The Islamic Council of Perth Western Australia notes on its website in regard to the unregulated debacle:

“Even private individuals with no credible links to religious authorities or Muslim organisations have set themselves up as “halal certifiers” to the discredit of this nation’s reputation in the Muslim world.”

In an attempt to get around the challenge of no Islamic scholar in his business, Mr El Mouelhy’s 40 year-old daughter, Nadia El Mouelhy is currently studying Islamic Science and Theology at Charles Sturt University. Recently she has started signing the halal certificates as “Chief Executive officer” in place of “Chairman” Mohamed El Mouelhy who now spends more time globally establishing his business in unsuspecting foreign food markets.

The question that arises here is; can a woman be an Islamic scholar recognised by religious authorities and clerics? Islam is the most archaically misogynistic, sexist ideology in the world where women cannot hold a place of authority, so even if Nadia gets her uni degree will she be recognised by Islamic clerics and scholars as their peer?

That would be a first for islam. And how could AQIS then recognise Nadia’s qualifications if Islam doesn’t. After all, the final arbiter of halal “authority” is Islam itself.

What a conundrum? (Unless of course “Nadia” deed polls herself to “Neddy”).

AQIS is not enforcing its own rules in allowing a private opportunist to masquerade as an Islamic body or organisation.

Reading his regular, crass online comments (in Part 10) should raise suspicions whether he is from an “Islamic organisation” or in his words, “appointed by the Australian Quarantine and Inspection Service (AQIS) according to Federal legislation”.

On 11 February 2015, Senator Jacqui Lambie said she intends to introduce a Private Members Bill that would enforce halal certifiers to open their books, to see if they are funding terrorism.

In defence, and to prevent scrutiny, Mr El Mouelhy now claims he is not operating as an Islamic body, but a private organisation.

ninemsn.com.au reported:
February 11, 2015

‘HALAL MONEY’ FUNDS BUSINESS NOT TERRORISM: EL MOUELHY

“Money from halal certification is not being used to fund terrorists but instead pay(s) fees, debts and employee wages like any company, it has been revealed.

“The founder of the Halal Certification Authority, the leading providers of certification, has slammed claims that fees collected from Australian businesses, to have their products certified, fund extremist groups such as the Islamic State.

“There is no truth whatsoever that money from halal certification is used to fund terrorists here or abroad,” Mohamed El-Mouelhy told ninemsn.

“The money is used for the same reasons any company uses its revenue, to pay fees, debts, staff, travel expenses, et cetera.”

Mr El-Mouelhy declined to provide details about the certification charges imposed or the company’s payments.

“Halal Certification Authority is a private organisation and is not under any obligation to reveal any of its working, expenses, revenue or profit that is between me, my accountant and the ATO,” he said. (end)

The business is an islamic body when he needs to slip one past AQIS to get around their rules, but definitely not an Islamic body when it comes to opening his books. Two bob each way.

INTERNATIONAL EXPANSION

Mr El-Mouelhy’s “Halal Certification Authority Australia” now has a new little brother – “Halal Certification Authority International”, the entity for global expansion. The same logo is used but the word “Australia” has been removed and replaced with “International”.

There are no Australian trademarks issued for the new logo, “Halal Certification Authority International” which is now operating globally.

My searches failed to find any registered trademarks for “Halal Certification Authority International” in Mexico, South America, Ireland, the European zone or China where “Halal Certification Authority International” now operates, charging fees for a “registered” trademark.

Seeing as the whole business model of halal certification is based on registering a trademark and charging a licence fee for that trademark, how is Mr El Mouelhy doing this globally? He has simply modified his present logo.

Of course there’s nothing wrong or illegal in Australian companies expanding internationally, but a private business for profit should not be misrepresenting itself as an Islamic body in particular to international governments and businesses.

Will AQIS now investigate whether Mr El Mouelhy’s business is in fact an Islamic body, as represented? Or is AQIS’s own name being exploited and misrepresented in promotional material?

The risk to our halal export reputation has immense repercussion once it is found that one of our halal certifiers is passing himself off as something he is not, and Mr El-Mouelhy is likely one of many.

Even without the necessary qualifications, there is always a way for an enterprising businessman of the ilk of Mr Mohamed El Mouelhy to achieve his ends.

If the Mountain won’t go to Mohamed, Mohamed must go to the mountain.

Fair dinkum, the more you look into Mr El-Mouelhy’s halal affairs, the more he makes Peter Foster look like a home carer.

Anyway he better be sitting down tomorrow when he reads the explosive revelations about his links with sham charities that fund terrorist groups through halal certification.

Where’s the silly grin now, Mr El Mouelhy?

Oh, and if you’re thinking “urgent injunctive relief”, my solicitor would just love to show a judge (and the mainstream media) the stuff I’ve got.