New Ingredion launch taps into the Asian non-sugar sweetener market

11-Nov-2016
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Ingredion is introducing its range of Sweetis sweeteners, which has been designed to create sucrose-like taste profiles and the mouthfeel of sugar, across Asia-Pacific. 

The ingredients major said the products provide up to 130% more intense sweetness than sucrose with fewer calories, allowing formulations to contain up to 50% less sugar.

The range uses Ingredion’s proprietary Dial-In Sweetness technology to “shorten the path to achieve optimum sensory profiles,” the company said in a statement. Sweetis can support on-pack claims of reduced calories and/or reduced sugar.

The range will tap into a growing market for non-sugar sweeteners at a time when health awareness is growing across Asia-Pacific and the region is witnessing a spike in lifestyle diseases, for which sugar consumption is a contributing factor.

Reducing sugar in foods and beverages without compromising taste and texture has been an ongoing challenge for manufacturers, especially when there has been increasing consumer concern in sugar intake,” said Dina Yeon, Ingredion’s regional sweetness marketing manager. 

With Sweetis sweetener systems, manufacturers can respond to this challenge with products that taste great and are on-trend.” 

She added that the halal, kosher and non-GM products also offer excellent flowability, and are pH and heat stable.

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